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I’m just having a bit of a ding-dong with them, trying to redeem a benefit for Virgin Atlantic.
The website says that you can redeem this benefit once, which I assumed was once a (membership) year but it appears that once = ever!
So, it’s OK for year 1, but useless if you then renew, which is a strange way of rewarding loyalty.
I would check carefully in the T&C’s how many other benefits you can use ‘once’.
I’ll report back and confirm if once really is for at least this Virgin Atlantic benefit.